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Entries in Gatorade (1)

Thursday
Sep182014

Derek Jeter Commerical Giving Me the Feels

As the baseball season winds down this summer/fall so too winds down the career of Yankee (and all-around) great, Derek Jeter.

More on this coming soon from Rated Wrong, but in the meantime I feel it would be a disservice to the internet to not give a tip of my cap to the great Jeter inspired commericials that have cropped up this year.  By now, most everyone has seen the Jordan Brand, "RE2PECT" commerical.  Even Boston fans (who have always had something of a begrudged admiration for Jeter) approved.

Now Gatorade has set to the task of topping Jordan with their own ode to the Yankee captain.

First, lets state the obvious:  This is an incredible piece of advertising.  It's classy, emotional and understated.  The black & white, Jeter's cool demeanor, you see the excited faces of all those kids and it makes you almost forget about that gatorade cooler not-so-subtlely stashed in the background.  The use of Frank Sinatra puts it over the top in my opinion.  Hearing old blue eyes croon out "My Way" as Jeter mingles with genuine fans makes it difficult for even a casual fan of baseball to keep it together.

I don't want to get too carried away since I'm planning a whole "End of an Era" piece next week, but suffice it to say, Gatorade done good here.